Project Overview
StoneShot offerred an event check-in solution for financial services which enabled organisers to track who had attended.
User feedback indicated that with the old app, the check-in process was slow and the ability to record attendance data was limited. The UI was outdated and there were opportunities to enhance the functionality.
Challenges
Slow attendee check-In
The existing app was was outdated and made checking in attendees slow, creating a poor first impression.
Attendee data being lost
The old app could not capture data for guests that turned up without registering, this meant sales could not follow up.
Inintuitive UX & UI
The previous app had outdated UI and was confusing to use, which was causing frustration for our users.
Special requirements were hard to find
The old app made it difficult to find special requirements for guests; leading to a less personalised experience.
Impact & Outcomes
Several Successful Events with 100+ Attendees
Positive feedback from HSBC & BNP hosting in-person financial events using the app.
More Reliable Attendance Data
Event organisers were able to better track event attendance for post event reporting and sales follow up.
Reduction In Lost Data
Improved process for capturing attendee data leading to more reliable data for lead nurturing.
Faster Guests Check-In
Streamlined the check-in experience for guests by reducing the time taken to check-in.
Personalised Client Experience
Special requirements were easier for users to access and act on; enhancing the event experience for attendees.
Uninterrupted events, anywhere
The new app functions smoothly during periods of poor connectivity; meaning the event can continue seamlessly.
Opportunities
Faster Check-Ins
Make the check-in process faster, helping to reduce queueing times and improve the first experience of the event for attendees.
More Insight for Organisers
Provide organisers with greater event oversight on the day, so that key information is immediately accessible whilst catering to guests.
Improved Data Capturing
Enable organisers to easily track details of unregistered guests, so that sales teams could follow-up.
Track Registrations
The check-in page provides organisers detailed oversight of the check in list. It is designed for quick navigation through alphabetical scrolling, search, sort and filter capabilities, as well as QR check-in.
Check-In Attendees
Attendees can be checked-in individually, or alongside colleagues; which can help to speed up the check in process for guests.
Track Attendee Status
The success page helps organisers to confirm which guests have been checked-in, meaning the next attendees can be catered to quickly.
Insights From User Research
User A
“Not everyone has apple devices so web app would be more easily and widely accessible.”
User B
“Web app is easier to get approval from the business than a native app.”
User C
“Clients would not download an app.”
Insight & Design Response
A web app could be an appropriate solution because it could be available on any device, and does not need to be downloaded.
UI Library
I built a mobile UI specific off-shoot of our main design system to manage reusable components. This helped the UI to feel similar to the main product and utilise familiar design patterns for users.
Prototyping & Validation
Prototypes allowed us to bring the app to life and explore the solution with real users. The feedback helped us validate our design decisions, identify pain points, and make the final experience as smooth as possible.
