Event Registration
Redesigned the event registration template to modernise outdated forms, improve usability for attendees, and give customers flexible options to tailor pages to their brand and event requirements.
Year:
2025
My Role:
Product Designer
Skillset:
UX/UI Design, UX Research
Event Registration
Redesigned the event registration template to modernise outdated forms, improve usability for attendees, and give customers flexible options to tailor pages to their brand and event requirements.
Year:
2025
My Role:
Product Designer
Skillset:
UX/UI Design, UX Research
Project Overview
Problem
The existing event registration forms looked outdated compared to competitors, creating an unprofessional first impression and making them unintuitive for attendees to use.
The forms were built from a single master template, which limited how much individual customers could customise the experience to match their brand and event needs.
Why This Problem Mattered
Registration is often the first interaction attendees have with an event.
A dated, inflexible registration experience:
Reduced trust and perceived quality of the event
Made it harder for attendees to understand key event details
Limited customers’ ability to present their brand consistently
This weakened both attendee confidence and the platform’s competitiveness.
Research Insights
Key Insight 1 - Visual quality impacts trust
Users associated the visual quality of the registration form with the credibility of the event itself. Outdated UI patterns reduced confidence before users had engaged with the content.
Design Response
I refreshed the visual hierarchy, spacing, and typography to create a more modern, polished experience that aligned with competitor expectations.
Key Insight 2 - Events needed to be tailored
Customers needed to communicate different types of event information depending on the format. These included agendas, speaker bios, locations, or virtual access details but the existing template was limited.
Design Response
I designed modular content sections that could be toggled on or off, allowing customers to tailor the registration page to each event without breaking the core structure.
Key Insight 3 - Branding flexibility was a compeitive opportunity
Customers wanted their registration pages to reflect their brand through colours, banners, and calls to action, but the template offered limited flexibility.
Design Response
I designed configurable branding elements, including banners, colour accents, and branded CTAs, which could be set in the main platform, and helped to reflect brand identity.
Research Insights
Key Insight 1 - Visual quality impacts trust
Users associated the visual quality of the registration form with the credibility of the event itself. Outdated UI patterns reduced confidence before users had engaged with the content.
Design Response
I refreshed the visual hierarchy, spacing, and typography to create a more modern, polished experience that aligned with competitor expectations.
Key Insight 2 - Events needed to be tailored
Customers needed to communicate different types of event information depending on the format. These included agendas, speaker bios, locations, or virtual access details but the existing template was limited.
Design Response
I designed modular content sections that could be toggled on or off, allowing customers to tailor the registration page to each event without breaking the core structure.
Key Insight 3 - Branding flexibility was a compeitive opportunity
Customers wanted their registration pages to reflect their brand through colours, banners, and calls to action, but the template offered limited flexibility.
Design Response
I designed configurable branding elements, including banners, colour accents, and branded CTAs, which could be set in the main platform, and helped to reflect brand identity.
Wire-framing
Wireframes were used to quickly explore how attendees would move through the registration experience and consume event information. They helped validate content hierarchy, section ordering, and interaction flows, while also exploring how customers could customise the template for different event formats and branding needs.
This approach reduced risk by resolving structural and usability questions early in the process.
Wire-framing
Wireframes were used to quickly explore how attendees would move through the registration experience and consume event information. They helped validate content hierarchy, section ordering, and interaction flows, while also exploring how customers could customise the template for different event formats and branding needs.
This approach reduced risk by resolving structural and usability questions early in the process.
Design Decisions and Trade-offs
To balance flexibility with scalability, customisation was limited to predefined components rather than fully custom layouts. This allowed customers to express their brand and event details without increasing maintenance or complexity for the platform.
Design Decisions and Trade-offs
To balance flexibility with scalability, customisation was limited to predefined components rather than fully custom layouts. This allowed customers to express their brand and event details without increasing maintenance or complexity for the platform.
Design Outcome
Metric
Elevated the visual quality of registration pages to better reflect the customer brands and event credibility.
Metric
Improved scanability of event information, helping attendees understand key details faster.
Metric
Enabled flexible, event specific content without compromising the integrity of the core template.
Metric
Allows event organisers to better track attendee requirements and accomodate needs.
Design Outcome
Metric
Elevated the visual quality of registration pages to better reflect the customer brands and event credibility.
Metric
Improved scanability of event information, helping attendees understand key details faster.
Metric
Enabled flexible, event specific content without compromising the integrity of the core template.
Metric
Allows event organisers to better track attendee requirements and accomodate needs.
What I Would Improve Next
With more time, I would like to have gathered further feedback on how the check-in app performs during a real event scenario. This would help with identifying usability issues, or identifying any unknown edge cases.
What I Would Improve Next
With more time, I would like to have gathered further feedback on how the check-in app performs during a real event scenario. This would help with identifying usability issues, or identifying any unknown edge cases.
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