Vendeat
A mobile app project exploring how users can easily find, browse, and order from local and independent food vendors.
Year:
2022
My Role:
Product Designer
Skillset:
UX/UI Design, Brand Design
Vendeat
A mobile app project exploring how users can easily find, browse, and order from local and independent food vendors.
Year:
2022
My Role:
Product Designer
Skillset:
UX/UI Design, Brand Design
Project Overview
Problem
Many established food delivery apps prioritise large restaurant chains, offering limited visibility for local, independent businesses. As a result, it can be difficult for customers to find smaller, local vendors that provide fresher, community-focused, and higher-quality food.
Solution
Vendeat bridges the gap by highlighting local and independent restaurants, allowing users to easily access restaurants local to them.
Project Overview
Problem
Many established food delivery apps prioritise large restaurant chains, offering limited visibility for local, independent businesses. As a result, it can be difficult for customers to find smaller, local vendors that provide fresher, community-focused, and higher-quality food.
Solution
Vendeat bridges the gap by highlighting local and independent restaurants, allowing users to easily access restaurants local to them.
Homepage
Explore your favourite or highly rated spots, browse by cuisine, or scan an in-person QR code to view a business’s in app menu.
Restaurant Page
Browse categories like popular meals, view photos, reviews, and opening hours at a glance.
Menu Browsing
Users can learn more about menu options, customise dishes, and easily add items to their basket.
Ordering
Review your chosen food items, cost breakdown, delivery options and proceed to payment.
Research
A variety of research methods were utilised throughout the project to inform decision making and validate the design direction.
Research
A variety of research methods were utilised throughout the project to inform decision making and validate the design direction.
Research
A variety of research methods were utilised throughout the project to inform decision making and validate the design direction.
User Persona
Joe
“I wish it was easier to order food from my favourite local vendors.”
User Persona
Joe
“I wish it was easier to order food from my favourite local vendors.”
User Persona
Joe
“I wish it was easier to order food from my favourite local vendors.”
Competitor Research Findings
01 -
01 -
Positioning and differentiation opportunities
Positioning and differentiation opportunities
02 -
02 -
Key app features and flows
Key app features and flows
03 -
03 -
Common app structure
Common app structure
04 -
04 -
Unique functionailites
Unique functionailites
User Flows
Building user flows helped to map out key steps as well as the screens required for users to complete tasks.
User Flows
Building user flows helped to map out key steps as well as the screens required for users to complete tasks.
User Flows
Building user flows helped to map out key steps as well as the screens required for users to complete tasks.
Wire-framing
Wire-framing iteratively helped to visualise the structure of pages and gradually refine the UI.
Wire-framing
Wire-framing iteratively helped to visualise the structure of pages and gradually refine the UI.
Wire-framing
Wire-framing iteratively helped to visualise the structure of pages and gradually refine the UI.
Prototyping & Testing
Prototyping helped to identify usability pain points and improve the final user experience.
Prototyping & Testing
Prototyping helped to identify usability pain points and improve the final user experience.
Prototyping & Testing
Prototyping helped to identify usability pain points and improve the final user experience.
App Icon
The design for the app icon was inspired by traditional traditional food vendor carts. It needed to be conceptual, legible and memorable.
App Icon
The design for the app icon was inspired by traditional traditional food vendor carts. It needed to be conceptual, legible and memorable.
App Icon
The design for the app icon was inspired by traditional traditional food vendor carts. It needed to be conceptual, legible and memorable.
Branding
The branding stage involved selecting a typeface pairing, a primary and neutral colour palette, as well as an icon set that reflected the chosen brand characteristics.
Approachable | Adventurous | Intuitive | Refined
Branding
The branding stage involved selecting a typeface pairing, a primary and neutral colour palette, as well as an icon set that reflected the chosen brand characteristics.
Approachable | Adventurous | Intuitive | Refined
Branding
The branding stage involved selecting a typeface pairing, a primary and neutral colour palette, as well as an icon set that reflected the chosen brand characteristics.
Approachable | Adventurous | Intuitive | Refined
Problems Solved
01 -
Simplifies the street food ordering process for users
02 -
Provides an efficient ordering experience
03 -
Enables customers to discover new dishes
04 -
Helps users discover new street food vendors nearby
05 -
Enables users to track their order
Problems Solved
01 -
Simplifies the street food ordering process for users
02 -
Provides an efficient ordering experience
03 -
Enables customers to discover new dishes
04 -
Helps users discover new street food vendors nearby
05 -
Enables users to track their order
Problems Solved
01 -
Simplifies the street food ordering process for users
02 -
Provides an efficient ordering experience
03 -
Enables customers to discover new dishes
04 -
Helps users discover new street food vendors nearby
05 -
Enables users to track their order
Explore More Projects
Event Registration
Elevate your street food experience with Vendeat - discover a variety of street food cuisines, learn about their origin, and order seamlessly within the app.
Event Check-In
Elevate your street food experience with Vendeat - discover a variety of street food cuisines, learn about their origin, and order seamlessly within the app.
Explore More Projects
Event Registration
Elevate your street food experience with Vendeat - discover a variety of street food cuisines, learn about their origin, and order seamlessly within the app.
Event Check-In
Elevate your street food experience with Vendeat - discover a variety of street food cuisines, learn about their origin, and order seamlessly within the app.
Explore More Projects
Event Registration
Elevate your street food experience with Vendeat - discover a variety of street food cuisines, learn about their origin, and order seamlessly within the app.
Event Check-In
Elevate your street food experience with Vendeat - discover a variety of street food cuisines, learn about their origin, and order seamlessly within the app.